from Darrell Zahorsky,
The blogging movement is picking up speed as businesses begin to realize the benefits of blogging. Discover what a business blog can do for you.
What is a Blog?
According to Pyra Labs Blogger, "A blog is a web page made up of usually short, frequently updated posts that are arranged chronologically—like a what's new page or a journal." The term is actually weblogs coined by Jorn Barger in 1997.
The boom of weblogs happened in 1999 when several companies & developers made easy blogging software and tools. Since 1999, the number of blogs on the Internet has exploded from a few thousand to to millions.
Weblogs can fall into two general categories.
Personal Blogs:a mixture of a personal diary, opinion posts and research links.
Business Blogs:a corporate tool for communicating with customers or employees to share knowledge and expertise.
Business blogs are sweeping the business community.
Blogs are an excellent method to share a company's expertise, build additional web traffic, and connect with potential customers..
What does Blogging Provide to Small Business?
Good Example: Jupiter research
原文地址：http://sbinformation.about.com/cs/ecommerce/a/bblogs.htm
【小婧说】
当商业企业逐渐认识到博客的作用时，博客正在持续发展中。猜猜一个企业博客能够带给你什么？
什么是博客？
Pyra Labs Blogger（估计是一个BSP）说：“Blog就是一个按时间排序的（就像最近更新和旅游日志）更新频繁的短篇。”这个解释和Jorn Barge在1997年解释weblog时不谋而同。
当一些提供商推出了简易的博客软件和工具后，weblog迎来了1999年的高速发展。在1999年，weblog在互联网上的数量由几千剧增到数十万。
weblog可以划分为两类：
个人博客：个人日志、个人观点、个人链接的汇总
企业博客：一个用于和内部员工、外部客户分享知识和专业性的交流工具
企业博客席卷商业社会。博客应用于分享企业知识、建立增值网络社会、接触潜在消费者……等等，都是一个优秀的手段。
企业博客应用对小企业有什么好处？
博客软件方便使用。通过一些按钮操作，你就可以轻易的记下你的思想、链接到相关资源、甚至打印你的博客。很多BSP都提供相应的简单博客操作工具。
更新博客比联系网页设计、更改网页代码、更新网页内容更加容易。
企业博客使得一个小公司拥有更多的机会去向更广大的用户群分享你的知识和经验。对于咨询行业等知识工作者，这是一笔伟大的财富。
